Prior dissertations of IMBA program
2013-2015 IMBA dissertations
Year Name Student ID Title Advisor
2015

Simanga Innocentia Kunene

02116750

The Impact of Co-branding on Attitude and Purchase Intentions in the Luxury Fashion Industry

陳綉里

張金雲 Hattaya Pipityakorn

02116661

Fair or Unfair Price in Buyers’ Perception? The Influence Factors of Price Fairness Perception and The Consequences

陳綉里

Jovita, Jennie

02116714

Measuring Technical Efficiency of Singapore Real Estate Investment Trusts Using Data Envelopment Analysis Approach

江慧貞

2014

湯詠羽 Jeniven Fransiska

02116634

Factors that Drive Women into Entrepreneurship in Small Medium Enterprises (SMEs):Case Studies in Indonesia

洪廣朋

程慧彥 Esther Monica

01116822

The Effect of Green Marketing Strategy on the Customer Purchase Intention of Starbucks in Taiwan

凃嘉峪

彭洪森 Phandr yanto

02116652

The Application of Internet of Things in Manufacturing Industry: A Case of PT.XYZ in Indonesia

洪廣朋

蔡天龍 A. Christianto Budiono

02116545

USING ONLINE SOCIAL MEDIA WITH RELATIONSHIP MARKETING ON HOTEL IN TAIWAN

杜蕙生

莫義維 Ives Morei

02116670

A DATA ENVELOPMENT ANALYSIS ON EFFICIENCY OF BANKS IN THE UNITED STATES

江慧貞

瑪依拉 Mayra Lopez

02116581

Effects on Country of Origin, Quality and Value Perception on the Willingness to Pay: A Case of Auto Parts in Mexican Market

陳綉里

彭斐璇 Desy Vivien

01116131

How Customer Complaints Generate Innovation Service: A Case of Hotel Industry in Taiwan.

凃嘉峪

Chinguun Enkhbaatar

02116616

A Comparative Study of Forecasting Methods- A Case Study on Clorox, P&G, Unilever

林頂立

杜麗雅 Giselle Maria

02116563

SELF CONGRUENCE EFFECTS ON TRAVEL BEHAVIOR

陳綉里

劉澤明 Praya Prakittipong

02116600

Effects of Green Advertising, Product Involvement and Brand Image on Brand Equity in Thailand.

陳綉里

Benjawan Lelapratak

01116610

Capabilities in Founding Small and Medium Sized Enterprises: A Case of Textile Industry in Thailand

凃嘉峪

Thamonwan Tangporncharoensuk

01116715

The Effect of Short-film Tourism Ad and Celebrity Endorsers on Tourists’ Behavioral Intention: Cross-cultural Analysis

周宇貞 徐雅惠

Van-Trang Duong 楊氏雲莊

01116760

The Influences of Website Design, Website Trust, Shopping Orientation and Product Type on Hanoi Consumers’ Attitudes Towards Online Purchase Intention.

陳綉里

Oyun-Erdene Erdenebaatar

01116831

The Impacts of Tax Department’s Assistance and Service on Tax Performance and Taxpayers’ Satisfaction in Mongolia

陳綉里

潘翠玲

01116626

Service Recovery Effects on Customer Satisfaction and Loyalty, Moderating by Restaurant Type and Failure Scenarios

陳綉里

阮馮進

01116804

The role of Transformational Leadership, Intrapreneurship and Organizational Culture on Innovation Performance

洪廣朋

歐喜

Influences of Country of Origin and Website Quality on Consumer Attitude and Online Shopping Intention

陳綉里

2013

范紅櫻

00116823

The Influence of Job Stress on Job BurnoutPsychological Contract as Moderator

謝昌隆

王昌榮 Winanda-Rheza Pramudita

01116671

Efficiency of Indonesian Banks: A DEA Approach

江慧貞

李廷佑

01116706

A Study of the Factors Affecting Naver-LINE Application Acceptance.

洪廣朋

裴薛 Hlalelo Mzwandile

02116554

An Assessment of Strategic Corporate Social Responsibility Achievement by Commercial Banks :A Case of Taiwan

凃嘉峪

葛瑞希

01116733

Effects of International Orientation on Technology & Marketing Orientation and Profit Performance: The Case of SMEs in Tegucigalpa, Honduras

陳綉里

珍娜 Jangul Lazatkhan

01116696

The Effect of LMX on Employee Envy and Work Behavior: Self-esteem and Neuroticism as Moderators

許境頤

阮青芳草

01116776

Effects of customer patriotism and COO on customer satisfaction and purchase intention: The case of Thangloi and Sheraton Hotel in Vietnam.

陳綉里

Nyamkhuu Ganbold

01116742

USING BEHAVIOR OF MOBILE COMMUNICATION:DOES SOCIAL NETWORKING SERVICE MATTER?

陳綉里

普拉薇娜

01116573

IMPORTANCE-PERFORMANCE ANALYSIS (IPA) OF TOURISM INFRASTRUCTURE IN TAIWAN: THE PERSPECTIVES OF INBOUND TOURISTS

張軒瑄