How online content can reduce buyers uncertainty: a b2c approach

消費者選擇醫美診所因素之探討
Consumers to choose medical cosmetic clinics factors

Using Activity-Based Costing in the IFRS/ERP Scenario to Solve PHE Problems:Case Study of a Taiwan Institution

銀行最佳經營策略：以動態規劃模型探討存款、放款與投資行為
A Bank’s Optimal Business Strategy: Using Dynamic Programming to Examine a Bank’s Borrowing, Lending and Investing Behavior

跨部門關係有效性、衝突解決與高階管理者專業知識的差距對業務與製造整合的影響：以環境不確定性為調節變數
Integrating Sales and Production: The Effects of Interdepartmental Relationship Effectiveness, Conflict Resolution and Top Management’s Knowledge Gap, Moderated by Environmental Uncertainty

企業創造股東財富之效率—以台灣營建業為例

互動接觸、體驗價值與正面情緒、顧客滿意、再訪意圖之關係探討-以士林觀光夜市為例
A Study on the Relationship among Interactive Encounter, Experiential Value and Positive Emotion, Customer Satisfaction, Revisit Intention: Using Shilin Night Market as an Example

組織內與組織外不當行為對職場偏差行為之影響：以負向情感為中介變數
The Impacts of Mistreatment Behavior Within and Outside Organization on the Workplace Deviant Behavior: Negative Emotions as a Mediator

在臺智慧型手機零組件產業資本結構與公司價值之關聯性研究
The Relationship between Capital Structure and Corporate Value－Evidence from the Smart-Phone Component Industry in Taiwan

正式與非正式機構之社會網絡關係探討

Crowdsourcing to Create: How Distributed Innovation Lead to Customer Creativity on Online Community

氣味誘惑─愉悅或一致？產品氣味對產品評價的影響
Pleasant or Fit? The Effect of Product Scent on Product Evaluation

上海消費者對體驗行銷與滿意度、購買意願之研究－以A公司為研究個案
The Study on the Influence of Experiential Marketing, Satisfaction, Purchase Intention on the Customer in Shanghai: A Case Study of A Company

商場環境屬性對購物者消費利益與行為意圖之研究
The Effects of Mall’s Environmental Attributes on Shoppers’ Consumption Benefits and Behavioral Intentions

公平性認知對業務與製造間跨部門關係有效性的影響─以環境不確定性為調節變數
Impact of Perceived Justice on the Interdepartmental Relationship Effectiveness of Sales and Production: the Moderating Effect of Environmental Uncertainty

“偏私”與”妒羨”: 差序式領導影響歷程初探

宅配商顧客價值創造與夥伴關係發展之研究－以統一速達為例
The research of Customer Value and Partnership in Home-Delivery Industry

擬人化元素對隱喻廣告溝通效果之影響
The Effects of Personification on Metaphor Advertisement Communication

總體經濟環境因素與企業特性對醫療產業之中小企業還款違約情形的影響

自我決定理論對員工行為之影響

風險動機對二手精品購買態度與購買意圖的影響─以消費者知識，虛榮心為調節變數
The Effect of Perceived Risk Motivation on Attitudes and Intention of Second-Hand Luxury Brands: The Moderatering role of Consumer Knowledge and Vanity

奢華餐廳內人際互動、實體環境互動對顧客之體驗價值及正向情奢緒之影響緒之影響
Service Encounter in The Luxury Restaurant How to Influence Customer’s Experience Value and Positive Emotion

股權結構與企業多角化對臺灣電腦及週邊產業經營績效影響之研究
The Study about the Role of Diversification and Shareholding Structure for Creation of Shareholding in Taiwan Computer Peripheral Industry

主管不當督導對部屬負向情感與工作-家庭衝突之影響─以情緒智力為調節變項
The Impacts of Abusive Supervision on Subordinate's Negative Affect and Work - Family Conflict: Emotional Intelligence as a Moderator

品牌經驗、品牌依附與品牌忠誠度關係之研究
The Effect of Brand Experience on Brand Loyalty: Brand Attachment as Mediator

領導風格與領導者-員工交換關係(leader-member’s exchange)影響之研究—以英業達主管與員工為例

意象期望確認、滿意度對夜市消費者態度之影響─以士林夜市為例
Images Expect Confirmation, Satisfaction and Consumer Attitude for Night Market－Case in Shilin Night Market

中國大陸銀行對產業的放款群聚行為及對銀行績效影響
The herding behavior of Chinese bank for the industrial lending and the impact of herding on bank performance

應徵者虛偽型印象管理戰術對面試官評價的影響：以面試官負向情感特質、職缺之顧客接觸需求為調節變數
The Influence of Applicant Deceptive Impression Management in Employment Interview: The Moderating Roles of Interviewer Negative Affective Traits and Customer Contact Requirement

顧客權益、關係品質與忠誠度之關係：以國內連鎖咖啡產業為例
The Impact between Customer Equity, Relationship Quality and Loyalty-Evidence from the Coffee Chain Industry in Taiwan

房屋仲介經紀人的情緒勞務負荷與情緒耗竭對工作績效影響之研究─以情緒智力為干擾變數
The Impact of Emotional Labor and Emotional Exhaustion on Real Estate Agent’s Performance- Moderating with Emotional Intelligence

房職能基礎的培訓課程—以中國大陸連鎖量販式KTV店長為例
A Competency-based Model of Training Courses—For KTV’s Managers of Retain Chain in China

The Impact of Guanxi, Loyalty and Ability on Speaking up Behavior in Vietnam’s Organization

A Data Envelopment Analysis Approach on Efficiency of Development Banks in the Pacific

The Role of Interpersonal Factors to Teacher’s Work Motivation and Work Engagement

A DATA ENVELOPMENT ANALYSIS (DEA) APPROACH ON EFFI-CIENCY OF THE AUTOMOBILE INDUSTRY IN EUROPE

休閒動機與夜市環境對趨避行為之影響—以夜市消費者類型為調節變數

夜市餐飲攤商物流作業模型：以士林夜市為例
Logistics Model of Food Vending in Night Market: The Case of Shilin Night Market

觀光夜市之消費者選擇行為研究-以大台北地區夜市為例
The Study of Customers Behavior of Tourism Night Market Choosing：The Case of Taipei area Night Market

上市櫃電子公司購併與分割宣告效果之研究
The Study of Announcement Effects of M&A and Spin-offs in Taiwan Listed and OTC Electronic Firms

消費者購買智慧型手機選擇行為之研究
The Research for the Behaviors Influencing how Consumers Select Buying Smartphones

運用社會學想像與人物描繪法進行市場導向新產品開發－以入境旅遊產品為例

虛擬代言人物對廣告說服力的影響：以產品利益及多感官整合為調節變數
The Effect of Animated Spokes-Character Type on Advertisement Persuasion: The Moderating Role of Product Benefit and Multisensory Integration

虛不對稱專屬資產投資對合作關係的影響─外溢效果的作用
The Impact of Asymmetric Specific Asset Investments on Relational Norms¬-─Considering Spillover Effects

媒介豐富、流行涉入、網路外部性對虛擬社群意識與黏著度之影響─以通訊軟體LINE為例
The Influence of Media Richness, Fashion Involvement, Network Externalities on Sense of Virtual Community and Stickiness

虛擬社群價值、人際吸引力、虛擬社群意識與黏著度關係之探討─以LINE和PTT為例
The Relationships of Value of Virtual Community, Interpersonal Attraction, Sense of Virtual Community and Stickiness: A Case Study of LINE and PTT

運用系統整合與管理解決資訊孤島問題－以服務業與零售業連鎖經營為例

外溢效果對專屬資產及關係規範的影響─以環境不確定性為調節變數
The Impact of Spillover Effects on Relational Specific Investments and Relational Norms─The Moderating Effect of Environmental Uncertainty

士林夜市消費者選擇模式與消費產值之研究
The Study of Customers Behavior and Valuation of Shihlin Night Market

影響網路銀行使用者意圖之研究：顧客體驗觀點
A Study of Factors Influencing Online Banking Adoption Intention : The Customer Experience Perspective

行動票券使用意圖之研究：現狀偏好理論觀點
The Study of Factors Influencing Mobile Ticket Adoption: The Status Quo Bias Theory

購物價值對地方依附之影響－以大葉高島屋為例
The Effect of Shopping Value on Place Attachment─A Case of DAYEH Takashimaya Department Store

拍賣流程中影響果菜批發商購買因素之研究─以知覺風險為調節變數
Factors that affect purchase intention of fruit and vegetable wholesalers during the auction process─moderation based on perceived risk

以符號消費的觀點探討文創園區消費者體驗價值對滿意度及行為意圖的影響
Symbolic Consumption View for the study of Customer’s Experience Value, Customer Satisfaction and Behavioral intentions in Cultural and Creative Industries Park

動機、資訊來源、目的地意象、服務品質與知覺價值對行為意圖影響之研究－以夜市遊客為例
An examination of the effects of tourists’ motivation, information sources, destination image, service quality, perceived value and satisfaction on behavioral intentions─A Case Study on Night Market

持久性涉入對地方依附之影響－以光華數位新天地為例
The Effect of Enduring Involvement on Place Attachment─A Case of Guang Hua Computer Market

夜市攤商物流合作與績效關係之研究－以士林夜市為例
A Study on The Relationship between Logistics Collaborations of Night Market Vendor and Performance─A Case of Shilin Night Market

A Study of the Factors Affecting Naver-Line Application Acceptance

Importance-performance analysis (IPA) of tourism infrastructure in Taiwan: The perspectives of inbound tourists

An assessment of strategic corporate social responsibility achievement by commercial banks: a case of Taiwan

Effects of international orientation on technology & marketing orientation and profit performance: The case of SMEs in Tegucigalpa, Honduras

Effects of customer patriotism and COO on customer satisfaction and purchase intention : The case of Thangloi and Sheraton Hotel in Vietnam

Using behavior of mobile communication: does social networking service matter?

「工作－志工衝突」量表建構之研究
The Development of Work-Volunteer Conflict Scale

意見氣候對夜市消費者購買意圖之影響－以士林夜市大陸觀光客為例
The Effects of Opinion Climate to Night Market Tourists’ Purchase Intention─The Case of China Tourists who Visit Shilin Night Market

綠色商展形象與觀展者特徵對於綠色商展的關係品質之研究
The Study of Green Trade show Image and Visitors’ Characteristic on Relationship Quality

典範移轉之實務探討─以量販連鎖業快速導入ERP專案為例

The influence of job stress on job burnout psychological contract as moderator

Efficiency of Indonesian banks: A DEA approach

The effect of LMX on employee envy and work behavior: Self-esteem and neuroticism as a moderators

玩遊戲還是看廣告？設計一個具有溝通效果的廣告遊戲

作業基礎成本制度之實作探討-以服務業與零售業連鎖經營為例

The role of transformational leadership, intrapreneurship, organization culture to innovation performance

Mental simulation in advertrising communication: An example of fitness center service.

人力資源管理措施透過動機內化程度對員工工作行為與態度之影響
The motivation how to influence employee behavior and attitudes

正式與非正式機構之社會關係網絡探討

金融機構併購宣告效果之研究

遊戲玩家持續參與遊戲粉絲團之研究-以社會臨場感與共同創造價值為調節變數

隱喻類型與動態心像之廣告溝通效果

採用IFRSs對董事會獨立性與會計穩健性之影響

訊息加與廣告訴求在環境媒體中的運用

替代性不當督導對旁觀者反應行為的影響-以領導者-以負向情感為中介變數

金融業工作者的適配度相關性之研究：以人格特質為調節變數

創投業者投資新創公司關鍵因素之研究

影響群眾募資計畫案出資因素之研究：社會交換理論與顧客價值觀點

以商業虛擬社群為例探討人際吸引力、信任、歸屬感、互動品質之關係

論領隊之工作與休閒互動關係

威權領導對於互動公平及人際偏差行為之間的影響－權力距離之調節效果

The preference between object and pattern when expose in a sensory environment: watching tasting and smelling

創投業者投資後管理之研究

期望利益、人際吸引力、虛擬社群意識與社群參與行為關係之探討

創新知覺與鎖住對行動電話使用者行為意圖之影響-交易傾向與手機涉入之調節效果

轉換型領導、組織美德與情感承諾之關係-以員工幸福感為中介

加盟總部的不道德行為與加盟者之道德認知高低對加盟者繼續加盟意願之影響－以a公司為例

以跨部門溝通整合探討對新產品績效之影響力

信用評等改變宣告對公司股價報酬之影響－以台灣企業信用指標為例

雙元外溢效果對交易雙方專屬資產投資的影響－以環境不確定性為調節變數

主管的德行領導對部屬組織公民行為影響之研究：組織政治知覺為仲介變項、信任為調節變項

以計畫行為理論探討師徒功能對徒弟學習行為之影響

消費者接受行動行銷的市場調查-以台灣為例

網路購物快速運送與虛實整合服務對購買行為影響之研究

服務創新與消費者創新性之探討─以便利商店自動櫃員機為例

我國航運業經營績效特性之分析

擬人化商品購買意圖與購買行為之探討-以品牌及可愛程度為中介變數

數位匯流服務消費者持續使用意願之研究

影響民眾購買社會企業商品意願因素之研究：社會交換理論觀點

社會資本對線上遊戲玩家之遊戲忠誠度研究-以共創價值與社會臨場感為調節效果

以不確定性理論探討威權對於CCB之影響

產品種類、電視節目及代言人種類對契合度之影響

Data Envelopment Analysis on banks from the United States of America.

Using Online Social Media with Relationship Marketing approach on Hotel in Taiwan.

Flexible and Effective Prediction for Financial Performance, A Case Study on Clorox, Procter and Gamble, and Unilever.

Role and Benefit of Internet of Things in Manufacture Industry : A Case of PT. XYZ in Indonesia.

Factors that Drives Women into Entrepreneurship in Small Medium Enterprises (SMEs) : Case Studies in Indonesia.

Customer Complaints and Innovation : A Case of Hotel Industry in Taiwan.

The Effect of Green Marketing Strategy Using Marketing Mix Approach on the Customer Purchase Intention of Strarbucks in Taiwan.

Influence of Country of Origin through Online Base Presence on Consumer Attitude toward Online Shopping.

Self Congruence Effects on Travel Behavior.

Green Advertising on Product Involvement affects Brand Equity in Thailand.

Effects on country of origin, quality and value on willing to pay on auto parts products in the Mexican Market Taiwan vs. Germany.

Fair or Unfair in Buyers' Perspective? The Influence Factors of Fairness Perception and The Consequence.