FOCUSED COURSE PROGRAM
『E-Business Focused Course Program』of the School of Management at Ming Chuan University
課程架構
Enforcement Rules for E-Business Focused Course Program of the School of Management at Ming Chuan University
- 本院為培養具有資訊、商務、管理及運籌等知識之電子化企業管理人才，依據「銘傳大學跨院系所學分學程設置辦法」訂定「電子化企業學分學程」實施細則(以下簡稱本細則)。
Article 1. In accordance with the Procedures for Establishing Cross-school, Cross-department, and Cross-disciplinary Degree and Course Programs, E-Business Focused Course Program (hereinafter called the Rules) were established so that this program might cultivate professional talents in E-Business with background knowledge in information, business, management, and logistics.
- 本學程由本院相關學系教師五人組成學程委員會，由委員互推一人擔任召集人，學程委員會負責學程課程規劃。
Article 2.The program committee consists of 5 committee members. One member shall be elected as the convener by and from the entire membership of the committee. Program committee is responsible for program curriculum planning.
- 本學程業務承辦單位為本院企業管理學系。
Article 3.The responsible unit for this program is the Business Administration Department of the School of Management.
- 本學程應修科目學分表應經各級課程委員會及教務會議審核通過，校
長核定後實施。
Article 4.Upon being passed at the Department Curriculum Committee Meeting, School Curriculum Committee Meeting and University Curriculum Committee Meeting and the Academic Affairs Committee Meeting, and approved by the president, the list of the required courses and associated credit hours was announced and implemented.
- 本校大學部學生應透過本校網路學生事務系統申請，經核可後成為本學程學員。
Article 5.All undergraduate students of Ming Chuan University can apply for this program through MCU Student Information System and be admitted upon approval.
- 學員於修業期間，必須修畢六門必修課程（核心課程）及二門（企業管理學系學生為五門）選修課程（基礎課程或進階課程）共二十四學分（企業管理學系學生為三十三學分），經審查無誤後，得向本學程申請核發學分學程證明書；經教務處審核無誤並報請校長核准後，由學校發給學分學程證明書。未經核准修讀者，不得發給學分學程證明書。
Article 6. Students who participate in this program need to complete within their duration of study six course courses and two elective (core or advanced) courses to earn a total of twenty-four credit hours. Students in the Department of Business Administration need to complete six core courses and five elective (core or advanced) courses to earn a total of thirty-three credit hours. Students who fulfill the above requirements can apply for a certificate from our University. The Office of the Academic Affairs will review the application and the University will thereby issue a Program Certificate. For those who have not yet applied to the Program and were not accepted into the Program, the University cannot issue such a certificate.
- 修讀本學程學生，已符合原學系畢業資格但尚未修滿學程規定之科目與學分者，除修習教育學程得依「大學設立師資培育中心辦法」規定申請延長修業年限外，修習其他學分學程者仍依大學法等規定，不得延長其修業年限。
Article 7. With the exception students in the Teacher Education Program who are eligible to extend their study period in accordance with regulations outlined in Procedures for Establishing Teacher Education Centers, if students taking the program related to these Rules meet the requirements for graduation in their original department or graduate program but have not completed the credits required for the program, they are limited by regulations outlined in University Law and may not extend the number of years required for graduation.
- 本細則未規定事宜，悉依本校學則及有關法令規定辦理。
Article 8.Matters not covered in these Rules will be dealt with in according with the General Provisions for Study which have been established at this institution, and other relevant regulations.
- 本細則經系、院務會議及教務會議通過，報請校長核定後公告實施，修正時亦同。
Article 9.Upon being passed at the Department Affairs Committee Meeting, School Affairs Committee Meeting and Academic Affairs Committee Meeting, and approved by the president, these regulations may be announced and implemented. Any revision must follow the same procedure.
『Investment and Financial Planning Focused Course Program 』of the School of Management at Ming Chuan University
| 課程類型 Course type | 課程名稱 Course Title | 學分數credit | 備註 Remarks |
| 必 | 財務管理 Financial Management | 3 | 核心課程 Core course |
| 必 | 投資管理 Investment Management | 3 | |
| 必 | 個人理財 Personal Finance | 3 | |
| 必 | 期貨與選擇權 Futures and Options | 3 | |
| 必 | 財務個案分析 Financial Analysis and Planning | 3 | |
| 選 | 人力資源管理 Marketing Management | 3 | 基礎課程Foundation course |
| 選 | 服務業行銷（或服務業管理） Service Management | 3 | |
| 選 | 消費者行為 Consumer Behavior | 3 | |
| 選 | 電子化企業 Electronic Business | 3 | |
| 選 | 中級會計 Intermediate Accounting | 3 | 進階課程 Advanced course |
| 選 | 管理會計 Managerial Accounting | 3 | |
| 選 | 證券與稅務法規 Securities and tax regulations | 3 | |
| 選 | 貨幣銀行學 Money and Banking | 3 | |
| 選 | 財務研究方法 Financial Research Methods | 3 | |
| 選 | 財務計量方法 Financial measurement method | 3 | |
| 選 | 國際投資管理 International Investment Management | 3 | |
| 選 | 金融市場 Financial Markets | 3 | |
| 選 | 財務工程軟體應用 Software Packages in Financial Engineering | 3 | |
| 選 | 財務技術分析 Financial Technical Analysis | 3 | |
| 選 | 固定收益證券市場 Fixed income securities market | 3 | |
| 選 | 中國金融市場分析研討 Analysis of China 's Financial Market | 3 | |
| 備註：學員於修業期間，必須修畢五門必修課程（核心課程）及三門（企業管理學系學生為五門）選修課程（基礎課程或進階課程），共二十四學分（企業管理學系學生為三十學分）。 Students who participate in this program need to complete within their duration of study five core courses and two elective (core or advanced) courses to earn a total of twenty-four credit hours. Students in the Department of Business Administration need to complete five core courses and five elective (core or advanced) courses to earn a total of thirty credit hours. | |||
Enforcement Rules for Investment and Financial Planning Focused Course Program of the School of Management at Ming Chuan Univers
- 本院為培養具有資訊、商務、管理及電子化企業等知識之理財與投資管理人才，依據「銘傳大學跨院系所學分學程設置辦法」，訂定「投資與理財規劃學分學程」實施細則(以下簡稱本細則)。
Article 1. In accordance with the Procedures for Establishing Cross-school, Cross-department, and Cross-disciplinary Degree and Course Programs, Investment and Financial Planning Focused Course Program (hereinafter called the Rules) were established so that this program might cultivate professional talents in investment and comprehensive financial planning with background knowledge in information, business, management, and E-business.
- 本學程由本院相關學系教師五人組成學程委員會，由委員互推一人擔任召集人，學程委員會負責學程課程規劃。
Article 2.The program committee consists of 5 committee members. One member shall be elected as the convener by and from the entire membership of the committee. Program committee is responsible for program curriculum planning.
- 本學程業務承辦單位為本院企業管理學系。
Article 3.The responsible unit for this program is the Business Administration Department of the School of Management.
- 本學程應修科目學分表應經各級課程委員會及教務會議審核通過，校
長核定後實施。
Article 4.Upon being passed at the Department Curriculum Committee Meeting, School Curriculum Committee Meeting and University Curriculum Committee Meeting and the Academic Affairs Committee Meeting, and approved by the president, the list of the required courses and associated credit hours was announced and implemented.
- 本校大學部學生應透過本校網路學生事務系統申請，經核可後成為本學程學員。
Article 5.All undergraduate students of Ming Chuan University can apply for this program through MCU Student Information System and be admitted upon approval.
- 學員於修業期間，必須修畢五門必修課程（核心課程）及二門（企業管理學系學生為五門）選修課程（基礎課程或進階課程）共二十四學分（企業管理學系學生為三十學分），經審查無誤後，得向本學程申請核發學分學程證明書；經教務處審核無誤並報請校長核准後，由學校發給學分學程證明書。未經核准修讀者，不得發給學分學程證明書。
Article 6. Students who participate in this program need to complete within their duration of study five core courses and two elective (core or advanced) courses to earn a total of twenty-four credit hours. Students in the Department of Business Administration need to complete five core courses and five elective (core or advanced) courses to earn a total of thirty credit hours. Students who fulfill the above requirements can apply for a certificate to our University. The Office of the Academic Affairs will review the application and the University will thereby issue a Program Certificate. For those who have not yet applied to the Program and were not yet accepted into the Program, the University cannot issue such a certificate.
- 修讀本學程學生，已符合原學系畢業資格但尚未修滿學程規定之科目與學分者，除修習教育學程得依「大學設立師資培育中心辦法」規定申請延長修業年限外，修習其他學分學程者仍依大學法等規定，不得延長其修業年限。
Article 7. With the exception students in the Teacher Education Program who are eligible to extend their study period in accordance with regulations outlined in Procedures for Establishing Teacher Education Centers, if students taking the program related to these Rules meet the requirements for graduation in their original department or graduate program but have not completed the credits required for the program, they are limited by regulations outlined in University Law and may not extend the number of years required for graduation.
- 本細則未規定事宜，悉依本校學則及有關法令規定辦理。
Article 8.Matters not covered in these Rules will be dealt with in according with the General Provisions for Study which have been established at this institution, and other relevant regulations.
- 本細則經系、院務會議及教務會議通過，報請校長核定後公告實施，修正時亦同。
Article 9.Upon being passed at the Department Affairs Committee Meeting, School Affairs Committee Meeting and Academic Affairs Committee Meeting, and approved by the president, these regulations may be announced and implemented. Any revision must follow the same procedure.
『Organization and Human Resource Management Focused Course Program』 of the School of Management at Ming Chuan University
| 課程類型 Course type | 課程名稱 Course Title | 學分數credit | 備註 Remarks |
| 必 | 組織行為 Organizational Behavior | 3 | 核心課程 Core course |
| 必 | 人力資源管理 Human Resource Management | 3 | |
| 必 | 組織理論 Organizational Theory | 3 | |
| 選 | 人員招募與甄選 Recruitment and Selection | 3 | 進階課程 Advanced course |
| 選 | 績效評核管理 Performance Assessment Management | 3 | |
| 選 | 生涯發展與員工輔導 Career Development and Employees Assistance | 3 | |
| 選 | 人力資源發展與訓練 Human Resource Develop | 3 | |
| 選 | 員工關係管理 Employment Relationship Management | 3 | |
| 選 | 服務業人力資源管理 Human Resource Management | 3 | |
| 選 | 非營利組織管理 Nonprofit Organization Management | 3 | |
| 選 | 國際人力資源管理 International Human Resource Management | 3 | |
| 備註：學員於修業期間，必須修畢三門必修課程（核心課程）及四門選修課程（進階課程），共二十一學分。 Students who participate in this program need to complete within their duration of study three core courses and four elective (advanced) courses to earn a total of twenty-one credit hours. | |||
Enforcement Rules for Organization and Human Resource Management Focused Course Program of the School of Management at Ming Chua
- 本院為培養具有組織與人力資源管理之專業人才，依據「銘傳大學跨院系所學分學程設置辦法」訂定「組織與人力資源管理學分學程」實施細則(以下簡稱本細則)。
Article 1. In accordance with the Procedures for Establishing Cross-school, Cross-department, and Cross-disciplinary Degree and Course Programs, Organization and Human Resource Management Focused Course Program (hereinafter called the Rules) were established so that this program might cultivate professional talents in organization and human resource management.
- 本學程由本院相關學系教師五人組成學程委員會，由委員互推一人擔任召集人，學程委員會負責學程課程規劃。
Article 2.The program committee consists of 5 committee members. One member shall be elected as the convener by and from the entire membership of the committee. Program committee is responsible for program curriculum planning.
- 本學程業務承辦單位為本院企業管理學系。
Article 3.The responsible unit for this program is the Business Administration Department of the School of Management.
- 本學程應修科目學分表應經各級課程委員會及教務會議審核通過，校
長核定後實施。
Article 4.Upon being passed at the Department Curriculum Committee Meeting, School Curriculum Committee Meeting and University Curriculum Committee Meeting and the Academic Affairs Committee Meeting, and approved by the president, the list of the required courses and associated credit hours was announced and implemented.
- 本校大學部學生應透過本校網路學生事務系統申請，經核可後成為本學程學員。
Article 5.All undergraduate students of Ming Chuan University can apply for this program through MCU Student Information System and be admitted upon approval.
- 學員於修業期間，必須修畢三門必修課程（核心課程）及四門選修課程（進階課程），共二十一學分，經審查無誤後，得向本學程申請核發學分學程證明書；經教務處審核無誤並報請校長核准後，由學校發給學分學程證明書。未經核准修讀者，不得發給學分學程證明書。
Article 6. Students who participate in this program need to complete within their duration of study three course courses and four elective (advanced) courses to earn a total of twenty-one credit hours. Students who fulfill the above requirements can apply for a certificate from our University. The Office of the Academic Affairs will review the application and the University will thereby issue a Program Certificate. For those who have not yet applied to the Program and were not yet accepted into the Program, the University cannot issue such a certificate.
- 修讀本學程學生，已符合原學系畢業資格但尚未修滿學程規定之科目與學分者，除修習教育學程得依「大學設立師資培育中心辦法」規定申請延長修業年限外，修習其他學分學程者仍依大學法等規定，不得延長其修業年限。
Article 7. With the exception students in the Teacher Education Program who are eligible to extend their study period in accordance with regulations outlined in Procedures for Establishing Teacher Education Centers, if students taking the program related to these Rules meet the requirements for graduation in their original department or graduate program but have not completed the credits required for the program, they are limited by regulations outlined in University Law and may not extend the number of years required for graduation.
- 本細則未規定事宜，悉依本校學則及有關法令規定辦理。
Article 8.Matters not covered in these Rules will be dealt with in according with the General Provisions for Study which have been established at this institution, and other relevant regulations.
- 本細則經系、院務會議及教務會議通過，報請校長核定後公告實施，修正時亦同。
Article 9.Upon being passed at the Department Affairs Committee Meeting, School Affairs Committee Meeting and Academic Affairs Committee Meeting, and approved by the president, these regulations may be announced and implemented.
『Marketing Management Focused Course Program』 of the School of Management at Ming Chuan University
| 課程類型 Course type | 課程名稱 Course Title | 學分數credit | 備註 Remarks |
| 必 | 行銷管理 Marketing Management | 3 | 核心課程 Core course |
| 必 | 消費者行為 Consumer Behavior | 3 | |
| 必 | 行銷研究 Marketing Research | 3 | |
| 選 | 多變量分析 Multivariate Analysis | 3 | 進階課程 Advanced course |
| 選 | 企業行銷（或工業行銷） Business Marketing | 3 | |
| 選 | 服務業行銷（或服務業管理） Service Management | 3 | |
| 選 | 品牌管理 Brand Management | 3 | |
| 選 | 通路管理 Channel Management | 3 | |
| 選 | 銷售管理 Sales Management | 3 | |
| 選 | 關係行銷 Relationship marketing | 3 | |
| 選 | 零售業管理 Retail Management | 3 | |
| 選 | 整合行銷傳播管理 Integrated Marketing Management | 3 | |
| 選 | 顧客關係管理 Customer Relationship Management | 3 | |
| 選 | 網路行銷 Internet Marketing | 3 | |
| 選 | 廣告學 Advertising | 3 | |
| 選 | 策略行銷 Strategic Marketing | 3 | |
| 選 | 國際行銷管理 International Marketing Management | 3 | |
| 選 | 中國市場分析專題 Seminar for Market Analysis in China | 3 | |
| 備註：學員於修業期間，必須修畢三門必修課程（核心課程）及四門選修課程（進階課程），共二十一學分。 Students who participate in this program need to complete within their duration of study three core courses and four elective (advanced) courses to earn a total of twenty-one credit hours. | |||
Enforcement Rules for Marketing Management Focused Course Program of the School of Management at Ming Chuan University
- 本院為培養具有行銷管理之專業人才，依據「銘傳大學跨院系所學分學程設置辦法」訂定「行銷管理學分學程」實施細則(以下簡稱本細則)。
Article 1. In accordance with the Procedures for Establishing Cross-school, Cross-department, and Cross-disciplinary Degree and Course Programs, Marketing Management Focused Course Program (hereinafter called the Rules) were established so that this program might cultivate professional talents in marketing management
- 本學程由本院相關學系教師五人組成學程委員會，由委員互推一人擔任召集人，學程委員會負責學程課程規劃。
Article 2.The program committee consists of 5 committee members. One member shall be elected as the convener by and from the entire membership of the committee. Program committee is responsible for program curriculum planning.
- 本學程業務承辦單位為本院企業管理學系。
Article 3.The responsible unit for this program is the Business Administration Department of the School of Management.
- 本學程應修科目學分表應經各級課程委員會及教務會議審核通過，校
長核定後實施。
Article 4.Upon being passed at the Department Curriculum Committee Meeting, School Curriculum Committee Meeting and University Curriculum Committee Meeting and the Academic Affairs Committee Meeting, and approved by the president, the list of the required courses and associated credit hours was announced and implemented.
- 本校大學部學生應透過本校網路學生事務系統申請，經核可後成為本學程學員。
Article 5.All undergraduate students of Ming Chuan University can apply for this program through MCU Student Information System and be admitted upon approval.
- 學員於修業期間，必須修畢三門必修課程（核心課程）及四門選修課程（進階課程），共二十一學分，經審查無誤後，得向本學程申請核發學分學程證明書；經教務處審核無誤並報請校長核准後，由學校發給學分學程證明書。未經核准修讀者，不得發給學分學程證明書。
Article 6. Students who participate in this program need to complete within their duration of study three core courses and four elective (advanced) courses to earn a total of twenty-one credit hours. Those who fulfill the above requirements can apply for a certificate from our University. The Office of the Academic Affairs will review the application and the University will thereby issue a Program Certificate. For those who have not yet applied to the Program and were not accepted into the Program, the University cannot issue such a certificate.
- 修讀本學程學生，已符合原學系畢業資格但尚未修滿學程規定之科目與學分者，除修習教育學程得依「大學設立師資培育中心辦法」規定申請延長修業年限外，修習其他學分學程者仍依大學法等規定，不得延長其修業年限。
Article 7. With the exception students in the Teacher Education Program who are eligible to extend their study period in accordance with regulations outlined in Procedures for Establishing Teacher Education Centers, if students taking the program related to these Rules meet the requirements for graduation in their original department or graduate program but have not completed the credits required for the program, they are limited by regulations outlined in University Law and may not extend the number of years required for graduation.
- 本細則未規定事宜，悉依本校學則及有關法令規定辦理。
Article 8.Matters not covered in these Rules will be dealt with in according with the General Provisions for Study which have been established at this institution, and other relevant regulations.
- 本細則經系、院務會議及教務會議通過，報請校長核定後公告實施，修正時亦同。
Article 9.Upon being passed at the Department Affairs Committee Meeting, School Affairs Committee Meeting and Academic Affairs Committee Meeting, and approved by the president, these regulations may be announced and implemented.